Dating Nightmares

Role: Lead Creative & Writer

 

In a world filled with Tinders, Bumbles and Grindrs, Badoo needed an idea that would show how their app was unique. Specifically, they wanted to highlight two newly developed features that helped make the lives of those braving the perils of online dating safer and more fun. 

 

So Dating Nightmares was born. We created a cast of ‘the usual suspects' that you find on dating apps, from the Ghost who never calls you back, to the man whose photos leave nothing to the imagination. In short films, we brought these characters to life in intimate interviews where they could explain their new dating woes created by Badoo. 

 

The films went live across paid social media and Badoo’s owned channels.