New Cock on the Block

Role: Writer

 

Wing Wing wanted to engage their local competition in some friendly ‘debate’ about the quality of their food for the new store launch in London. So I created a campaign that leveraged the brand’s unique tone of voice and used it in a playful way to invite our competitors into a challenge they couldn’t refuse. 

 

Posters that were fly posted around the new store’s location called out recognisable features of our competitors’ products without using their names, and compared them, unfavourably, to ours. We also challenged them on social media to complete our brand's shade.