World Sleep Day

Role: Writer

 

I was brought in to help rewrite the scripts for 6 animations that were being produced as part of the Sanofi World Sleep Day campaign, aimed at educating people about how to improve their sleep. 

 

My role was to develop the tone of voice for Kip Siesta, the main character, and seductive sleep advisor. I created scripts and directed the voice recording sessions that aimed to show Kip as sophisticated, suave, but not sleazy. The films went live as part of the wider PR campaign across social media.